Effectv (formerly Comcast Spotlight) - The future of TV advertising his here. Our new name – Effectv – highlights our belief in TV as an intelligent, precise platform for advertising. It affirms our focus on audiences, attribution, and performance and our commitment to delivering results. Effectv combines the targeting and measurement of digital, with the reach and impact of TV - delivering the results that matter to our clients. While others are talking about this, we are doing it. Right now.